What is WordPress SEO in the first place?
SEO stands for Search Engine Optimisation. In short, this is the act of increasing your ranking in Search engine (Google) results. The obvious goal here would be to drive users to your website or digital asset, and to turn that traffic into effective leads and conversions.
Applying basic WordPress SEO to your site helps users to find your site when searching for relevant keywords and phrases. Assessing which results to show users is Google’s way of applying quality control on websites.
Read more about how we can help you with your website’s SEO here.