Colours play a key role in graphic and web design. There is, however, an important difference between print, digital and web design when it comes to choosing the correct colours.
All colors are represented in RGB, Hex, CMYK and Pantone color spaces:
- RGB: RGB is the process by which colors are rendered on-screen by using combinations of red, green and blue. These colors are used in the display of digital color images on TV, mobile devices and online applications.
- Hex: RGB colors used in web design are often represented in hexadecimal values, a color code that a browser can read.
- CMYK: Used from digital printing and stands for Cyan, Magenta, Yellow and Black. These four colors are mixed together to make up other colors. When printed different combinations of CMYK transparent dots overlap each other and the human brain compiles these dots into a single color image.
- Pantone: Pantone Matching System colors, or spot colors, are patented, standardized color inks made by the Pantone company. These color swatches are described by their allocated number. They are printed as spot colors which means the color is printed in a single run as opposed to being created by a mix during multiple runs.
Depending on which type of design process you are looking for, we will ensure that the colours you had in mind are the colours you will receive with your final product.