LOGO
DESIGN

THE TEST KITCHEN ORIGINS

rebrand & web refresh

MEAT & DAIRY FACTS

infographic design & web development

LDR HAMPERS

web design & development

OLDUVAI CAPITAL

corporate design

LONGEVITY

rebrand & web design

PLC@HOME

web design & development

BETTER BRIDGE

web design & development

BEAURAIN

web design

AFRICAN HORSE SAFARIS

web design & development

Red Flag

RED FLAG

web development

TAX TALK

magazine cover design

SKIN AFFAIR

packaging design

DELUXE

e-commerce development

POTLUCK CLUB

web design

scar

web design & development

SMAC GALLERY

book design

Kube Web Design

KUBE

web design

RIJK’S

website with e-commerce functionality

NUUDO

Luxury Spa Web design

BETAFENCE

brochure design

Tour Company Web design

PENDA PHOTO TOURS

web design & development

Interior Design Website

AUGUST PROJECTS

web design

App Developer Website

FLAT CIRCLE

web design & development

TOKARA

website design with e-commerce functionality

STRANDVELD

website design with e-commerce functionality

Reautech

REUTECH

illustrated infographic design

Raats

RAATS

web design with e-commerce functionality

TDV

TDV JEWELLERY

logo design, packaging & website design

Radley and finch website design

RADLEY & FINCH

web design

Reality Website

GLIMPSE PROPERTY

web design with logo design

Scuttle Social elements

SCUTTLE

logo design & marketing material

Africa & You

AFRICA & YOU web

website & brochure design

Freedom of Movement

FREEDOM OF MOVEMENT

website design with online store

Oh-leif

OHLIEF

branding, packaging & website design

Rickety Bridge

RICKETY BRIDGE

menu design & marketing updates

Beaurain

POORTJIE SAAL VENUE

website design & development

Africa & You

AFRICA & YOU print

website & brochure design

Cocolala Logo

COCO-LALA

logo, illustration & character design

Frank Solomon

FRANK SOLOMON

web design & development

Claude illustration

CLAUDE

e-commerce site design & web development

Katryn Beaurain

KATRYN BEAURAIN

website design & online store

Roosmaryn

ROOSMARYN

logo design & corporate identity

Natasha Photography

N TALJAARD

photography showcase website

Pradiance

PRADIANCE

logo & packaging design

flyer design

JOUBERTSDAL

flyer design

THULA BABY BOX

logo & character design

What is a logo?

Logos are symbols made up of text and images that help us identify brands. A good logo is build block to a great organisation as it helps customers understand what you do, what you value and who you are as an organisation. Logo design only forms one part of a brand/corporate identity. A logo can be defined as a recognisable graphic element, often including a name, symbol or trademark, representing an organisation.

What is a logo not?

A logo is not your brand, neither is it your identity. Logo design. Identity design and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

There is a difference between a logo and branding. The brand is a set of perceptions people have about your company. This basically means that the branding is the impression that the company leaves on the customer. This impression can be left by many parts of the brand including the logo. This means that a logo is apart of the branding of a company but it doesn’t work the other way around.

Having a logo designed.

A good logo design should stick out from the competition so it’s very important to research your competition. Remember that the logo should not be so out there that it is not understandable to the consumer anymore.

A logo should provide the customer with crucial information about your company. It should communicate at least one of the following:

  • the industry you exists in
  • the services you provide
  • your target market and brand values

This can be done by using imagery or something as simple as using a different font. The logo has to portray the values and goals of your company so this should be set in stone you before you begin to design your logo. Because of this it’s a good idea to develop a brand strategy before initiating the design process .

The logo should identify your business, not describe it. It should create brand recognition. A logo leaves a visual impact on the viewer that he or she associates with a business. This helps the customers keep the brand in mind, and why a logo is the cornerstone of any brand identity.

Logos come in two basic forms:

  • abstract symbols(this is just the icon without any text) or,
  • logotypes( A logo made out of just text)

But they can also be a combination of both.

With logo design there is a few key element that should be kept in mind, when conceptualising/ developing a logo. The following is a list of a few of them:

Keep it simple

Logos are used on a variety of mediums and different platforms so finer detail will be lost occasionally. A logo shouldn’t have multiple element stuffed into one but instead should focus on the element that contribute to the brand as a whole.

Make it memorable

A logo should be easy to recall even after a glance. Keep the logo simple will also help the logo stay in people’s minds but if too simply it might just get lost.

Avoid being the same

Doing research into your industry and looking for common symbols and patterns to try aviod as this could lead to your brand not being noticed.

Make it versatile

Your logo needs to be versatile as it will be used in a number of ways such as on t-shirts, caps, pens, business cards, social media platforms and signage. You logo should be scalable to these elements and maintain its integrity, as well as serve it purpose no matter where it is used.

OLDUVAI branding

SKIN AFFAIR  packaging

RAATS online store

BOSJES web design

TDV web design

TEST KITCHEN ORIGINS web design

BEAURAIN web design

SALSIFY stationery & web design

AUGUST PROJECTS web design

SCAR online store

REUTECH  infographic design

FLAT CIRCLE web design

BETTER BRIDGE web design

SMAC book layout

PENDA PHOTO TOURS web development

FRANK SOLOMON web design

RADLEY & FINCH web design

STRANDVELD e-commerce site

LONGEVITY rebrand

OHLIEF branding & packaging design

FOM branding, signage & website

TOKARA e-commerce website

KUBE website design

TAX TALK  cover illustration