What is a logo?
Logos are symbols made up of text and images that help us identify brands. A good logo is build block to a great organisation as it helps customers understand what you do, what you value and who you are as an organisation. Logo design only forms one part of a brand/corporate identity. A logo can be defined as a recognisable graphic element, often including a name, symbol or trademark, representing an organisation.
What is a logo not?
A logo is not your brand, neither is it your identity. Logo design. Identity design and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.
There is a difference between a logo and branding. The brand is a set of perceptions people have about your company. This basically means that the branding is the impression that the company leaves on the customer. This impression can be left by many parts of the brand including the logo. This means that a logo is apart of the branding of a company but it doesn’t work the other way around.
Having a logo designed.
A good logo design should stick out from the competition so it’s very important to research your competition. Remember that the logo should not be so out there that it is not understandable to the consumer anymore.
A logo should provide the customer with crucial information about your company. It should communicate at least one of the following:
- the industry you exists in
- the services you provide
- your target market and brand values
This can be done by using imagery or something as simple as using a different font. The logo has to portray the values and goals of your company so this should be set in stone you before you begin to design your logo. Because of this it’s a good idea to develop a brand strategy before initiating the design process .
The logo should identify your business, not describe it. It should create brand recognition. A logo leaves a visual impact on the viewer that he or she associates with a business. This helps the customers keep the brand in mind, and why a logo is the cornerstone of any brand identity.