AFRICA
& YOU

Website & Brochure Design

WEB DESIGN // WORDPRESS DEVELOPMENT // BROCHURE DESIGN
**with DEVELOPMENT by HOWL MEDIA
Website design
Africa and you brochure

AFRICA
& YOU

Website & Brochure Design

WEB DESIGN // WORDPRESS DEVELOPMENT // BROCHURE DESIGN
**with DEVELOPMENT by HOWL MEDIA

The Africa & You website and brochure design reflects the luxury that this boutique travel agency offers. A classic typography pairing hints at traditional print layouts, which not only looks good but creates. Content is king in this expansive site with a double navigation system. Full screen photography entices the viewer to engage with the content below while subtle hover animations enhance the user’s web experience.

** Tip : Take the Africa & You Travel Survey to find out which type of traveller you are.

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FONT PAIRING // A classic Serif and Sans-Serif combination ensures that the copy is easy to read and visually appealing.

HIERARCHY //In addition to variations in size, clear differences in font weights guide the viewer’s eye through the content.

TYPOGRAPHIC COLOUR // Variations of font weight, size, stroke width, leading and kerning reinforces the visual hierarchy of a page, which is always directly tied to the meaning of the copy and the desired intention of the message.

** To view typographic color squint at a layout until you can’t read it anymore, but can still see the text in terms of its overall tonal value.