CORPORATE
IDENTITY

Kleinood

website with e-commerce functionality

SALSIFY

web design with booking functionality

RIJK’S

website with e-commerce functionality

Edmund Burke Institute

educational website

Rooted Natural

TV3 Architects

THE TEST KITCHEN ORIGINS

rebrand & web refresh

MEAT & DAIRY FACTS

infographic design & web development

LDR HAMPERS

web design & development

OLDUVAI CAPITAL

corporate design

LONGEVITY

rebrand & web design

[email protected]

web design & development

BETTER BRIDGE

web design & development

AFRICAN HORSE SAFARIS

web design & development

Short Market Grill

restaurant website

RED FLAG

web development

TAX TALK

magazine cover design

SKIN AFFAIR

packaging design

POTLUCK CLUB

web design

scar

web design & development

RESEP

educational institute website

SMAC GALLERY

book design

KUBE

web design

BETAFENCE

brochure design

PENDA PHOTO TOURS

web design & development

AUGUST PROJECTS

web design

FLAT CIRCLE

web design & development

TOKARA

website design with e-commerce functionality

STRANDVELD

website design with e-commerce functionality

REUTECH

illustrated infographic design

RAATS

web design with e-commerce functionality

TDV JEWELLERY

logo design, packaging & website design

RADLEY & FINCH

web design

GLIMPSE PROPERTY

web design with logo design

SCUTTLE

logo design & marketing material

AFRICA & YOU web

website & brochure design

FREEDOM OF MOVEMENT

website design with online store

OHLIEF

branding, packaging & website design

RICKETY BRIDGE

menu design & marketing updates

Africa & You

AFRICA & YOU print

website & brochure design

COCO-LALA

logo, illustration & character design

FRANK SOLOMON

web design & development

PRADIANCE

logo & packaging design

The corporate identity of a business or corporation is defined as it’s “persona” . It is the manner in which the corporation as a whole – rather than any particular product – is perceived. Identity design is based around the visual devices used within a company, and are usually set up within a set of guidelines. These guidelines make up an identity usually administer how the identity is applied through a variety of mediums using select colour, fonts, layouts etc.

The identity of a brand/organisation is made up of many visual elements:

A Corporate identity is the visual aspects of a company’s presence. This should not be confused for Brand image. Brand image is the totality of consumer perceptions about the organisation or brand, which may not coincide with the brand identity.

A corporate identity benefits a company in many ways, such as giving a sense of culture or personality to the brand. Above all it helps the company be recognisable amongst the target audience. This customer awareness will increase the company’s competitive edgy.

The corporate identity needs to align with the brand identity, which is how the company wants the brand to be seen. It is worth mentioning that the brand identity naturally lends itself to incorporating the culture, goals and objectives of the company. The way in which a  customer actually perceives the brand is called brand image.

Reinforce your brand personality at every point of contact with a consistent corporate identity. Strong branding helps customers successfully identify your company among others. Once a corporate identity is created, guidelines should be provided for how the brand should be represented. This ensures consistency on various mediums.

A strong and effective Corporate identity helps an organisation in attaining its business goals. Below is a list of benefits a company would have from a strong visual identity:

Differentiation and Visibility

A strong corporate makes a company easy to recognize so that it doesn’t get lost in the clutter of other brands. Visual branding makes a company stand out because it leads to more interest in the company’s services and or products.

Personality

A brand identity is a visual representation of the values and personality of the brand. This sets the tone for a brand and can be used to evoke specific feelings.

Consistency

Developing a brand identity allows the company to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements to create a cohesive branding package.

Loyalty

Help build customer loyalty and trust with an effective brand identity. This allows customers to make a connection between a product and the company.

Awareness

Creating a brand identity package ensures that your brand is at the forefront of all your marketing material, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.

Our Corporate Identity package includes a moodboard (to establish the client’s desired look and feel), a full logo development (3 options + refinements & colour schemes) and necessary corporate stationery (letterhead, business card and html email signature).